The Scottish Government has marked Carers Week 2017 with a new campaign between the Scottish Government and Young Scot to raise young people’s awareness of what support they could be entitled to.
The social media and digital campaign will aim to reach carers aged 16-24 who may be entitled to Carer’s Allowance but are not claiming it, using platforms such as Snapchat, Instagram, Facebook and Twitter to reach young adults.
An estimated 49,000 people in Scotland aged 16-24 are carers, but only around 3,900 people in this age group are currently receiving Carer’s Allowance.
Commenting, Ruth said:
“I am hugely grateful for the immense contribution that carers make to our society. We should all be thankful for their dedication and commitment to caring for loved ones – often at personal cost – and Carers Week is the ideal time to reflect on this.
Nearly 50, 000 young people in Scotland are carers, but too few of them know what financial support is there to help them – with thousands missing out.
The UK Government’s benefits system is a story of consistent failure when it comes to making sure that those entitled to support receive it.
In contrast, this SNP Scottish Government is committed to doing all it can to help those who need and deserve support.
This joint Scottish Government and Young Scot drive targets young people in ways most likely to reach them, such as on social media channels. It is a great initiative, and a great way to mark Carers Week 2017.”